![]() Go from average to outstanding with these 20 hacks: 1. Learning all about Facebook ad design is the key to a successful ad. Images draw more attention, and that’s something you want when advertising. Any ad should have a call-to-action to encourage your audience.įacebook prefers and prioritizes visual content over written content.Good graphic design is a guaranteed eye-grabber.It’s crucial for your ad text to be interesting yet informative.Your business name should always be prominently displayed.There are several characteristics to your ad that you should include to create great Facebook ads: Playables - Interactive ads let people play a game or use a program before downloading it.ĭepending on which formats you choose for your advertisement, structure comes into play.Collection - With this format, you can show off a collection of images in a virtual display case.Slideshow - Show a slideshow of images with the added option of background music.Carousel - With a carousel campaign, it’s possible to showcase up to 10 individual images or videos.Messenger - An ad sent straight to your customer's inbox via Messenger.Stories - Stories immerse viewers in a full-screen experience, which gives you the option to attract their undivided attention.Video - Similar to the photo format, but instead showcasing a video.Photo - The most basic format, where you have a single image and a short header.Your design process should be based on the formats you’re using: Currently, Facebook has eight main ad formats and several variations to them. Formatīefore jumping into the nitty-gritty of how to design Facebook ads, you need to decide which format you’re using. We’ll start with the basics to brush up on your advertising skills. tells them why they should pick you over anyone else.informs them who you are and what you’re offering.When it’s time to go to the drawing board and instantly draw a blank, know that you’re not alone.Ĭreating great Facebook ads is a process. There is a lot to take into consideration. Getting started with Facebook ad design isn’t easy. With our tips and tricks, you’ll learn the ropes on how to design effective Facebook ads. Good graphic design and Facebook ads are like peanut butter and jelly the perfect duo. There is one crucial factor that could make or break your ad, which is design. There’s no denying it: Facebook ads are effective. The level of audience targeting, the number of users on the platform, the analytics, and insights you gain from them. And that’s why we’re bringing you Facebook ad design 101. That has to be the last thing your brand could use. Picture this: you spent a lot of time finessing your Facebook ad design and proudly launched your campaign.
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